UGC rate card generator
Type your services and prices. Download a clean rate card to send to brands. Free, and nothing leaves your browser.
Services and prices
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Example prices. Replace them with yours; nothing you type leaves your browser.
What to put on your rate card
- Core deliverable. One video at a set length (e.g. 15–30 seconds).
- Bundles. A small discount for 3 or 5 videos makes the bigger order the easy choice.
- Add-ons. Extra hook variations, raw footage, rush delivery.
- Paid usage. Priced separately, per platform and time period. See usage rights.
- Retainer. A monthly price for ongoing posting, common in Canvas UGC.
Check the numbers before you send it
Price by the hour you'll actually spend, not by what feels normal. Put your deals into the earnings calculator to see your real hourly rate, and read per-video rate and UGC retainer for how each deal type works.
FAQ
What is a UGC rate card? +
A one-page list of what you offer and what each thing costs: single videos, bundles, extra hooks, raw footage, usage rights and retainers. Brands ask for it before they book you.
What should a UGC rate card include? +
Your name or handle, what you make, a price per deliverable, add-ons (hooks, raw footage, rush delivery), paid usage terms and how to contact you.
How should I price paid ad usage? +
Charge it separately and charge properly. A brand running your video as an ad can spend thousands on that placement, and your video is what makes the ad work.
Is the rate card generator free? +
Yes. It runs in your browser, nothing you type is uploaded, and you can download the PNG as often as you like.