Listicle Hooks for TikTok & UGC: 30+ Examples
A listicle hook leads with a number: "3 apps...", "4 things...", "3 signs...". The number tells the viewer what they get and how long it takes, so they stay for the last item. It fits an excited, "okay listen" or counting-on-your-fingers reaction, and on a brand account the app you're paid to show is the answer to the list.
3 AI tricks my boss thinks I learned in a course
@travelwithmia
original sound — travelwithmia
AI apps
3 signs your dating profile is the problem 😬
@studywithjay
original sound — studywithjay
Dating apps
3 signs your budget is lying to you
@budgetbyana
original sound — budgetbyana
Finance apps
- AI apps 3 AI tricks my boss thinks I learned in a course
- AI apps 4 things I stopped doing myself once I found this
- Productivity apps 3 apps that run my life since I turned 30
- Productivity apps 5 habits that fixed my 'busy but nothing done' days
- Finance apps 3 signs your budget is lying to you
- Finance apps 4 money apps I wish I had at 22
- Finance apps 2 things I check every payday before spending a cent
- Fitness apps 3 gym mistakes I made for 2 whole years 💀
- Fitness apps 5 apps I'd keep if I started lifting again tomorrow
- Health apps 3 apps every night shift worker should have
- Health apps 4 tiny habits I track that changed my mornings
- Dating apps 3 signs your dating profile is the problem 😬
- Dating apps 5 first date ideas that aren't just coffee
- Travel apps 3 travel apps I won't board a plane without ✈️
- Travel apps 7 things I'd do differently on my first trip to Japan
- Language learning apps 3 ways to sound less like a textbook in Spanish
- Language learning apps 4 apps I'd use if I moved abroad tomorrow
- Study apps 3 study apps that feel like cheating (they're not) 📚
- Study apps 4 things straight-A students do the night before an exam
- Shopping apps 3 apps I check before buying anything over $50
- Shopping apps 5 signs you're overpaying online without knowing it
- Photo editing apps 4 editing tricks that make my photos look expensive
- Photo editing apps 3 apps photographers won't tell you about 📸
- Food apps 3 dinners I make when I have zero energy
- Food apps 5 apps that fixed my 'what's for dinner' problem
- Meditation apps 3 things I do when I can't stop overthinking
- Meditation apps 4 apps that help me switch off after work
- Mobile games 5 phone games that work offline on long flights
- Mobile games 3 games that ate my entire weekend 😭
- SaaS tools 4 tools our agency can't run without
- SaaS tools 3 boring tasks I'll never do by hand again
- SaaS tools 5 tools I'd set up first if I started a business today
How to write listicle hooks
Keep the number small
3 to 5 items fits a 10 to 20 second video. "27 apps" sets up a video you can't deliver with one reaction and one demo.
List signs and habits, not features
"3 signs your budget is lying to you" or "4 things I stopped doing myself" lets one app be the answer. That fits brand accounts, where the whole video is about one app.
Say who the list is for
"3 apps every night shift worker should have" beats "3 useful apps". The identity tells the right people to stop scrolling.
Deliver the items fast
Each item should hit the screen within a second or two. If the list drags, people leave before the item you're paid to show.
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